ScaleBooster offers strategic marketing and proven demand gen / growth marketing to VC-funded technology startups. From SaaS unicorns to cybersecurity startups, our expertise is in the non-fluff parts of marketing: distinctive product positioning and messaging (PMM), marketing systems/ops and data/performance measurement. We give startups a higher chance of success and we stay at the cutting edge of AI-in-marketing and what is working in B2B lead gen marketing.
Get started
Our leaders are engineers of marketing, GTM engineers so to speak. Our senior partners have been instrumental in setting up and scaling marketing for startups multiple times, and have an existing, vetted team of high performance specialists for delivery execution that is ready to hit the ground running.
Whether you need a strategic Fractional CMO or a hands-on Head of Marketing, we can define and adapt to your startup's build out plan. The key is to move fast and efficiently to make results happen faster inside of your funding cycle.
We said technically-savvy. We use optimized AI-fueled workflows to be better than yesterday's marketer. This fuels a continual positioning and messaging update loop and can help you leap frog competitors.
We are full-stack marketers that understand the interconnects between business strategy and KPIs and campaign execution built on keen digital marketing, creative positioning and savvy data interpretation.
Despite advances in AI, marketing is still about having great people, just less of them. In fact AI allows savvy marketing leaders & operators to do more with less and further separate themselves from mediocre talent.
We have developed our own playbooks given our repeat experiences where past successes and failures have already provided learning.
Great marketing is a blend of great messaging, systems knowledge, disciplined performance measurement and tightly shepherded processes. We've built that in a small but mighty team.
For less than the cost of a junior hire, you have access to seasoned startup marketers that know how to operate in lean environments.
Built demand gen strategy from growth up generating 35% more qualified pipeline YoY, 2x increase in deal size, and 8x return on investment
Built demand generation engine from ground up across 7 digital channels in 9 months, driving a 30% ARR growth
79% increase in qualified hand raisers in the first 6 months through performance marketing
De-risk your startup from poor decisions in marketing with a proven CMO surrounded by a tightly integrated execution team
Bring us in to educate, assess, build out or scale one of your portfolio investments with our always up to date GTM expertise and frameworks
We can supplement your existing team in several key but difficult to fill areas of marketing, or we can handle a product line or territorial expansion end-to-end
Use the 'Book a Meeting' button below or the Contact form to get in touch. Learn more about me and my execution resources, and let's discuss your challenges in a discovery call.
Depending on the fit with prior work, we may go straight to a scope of work contract if both parties agree, or we may decide that a short-term project engagement is necessary to identify gaps and a strategic recommendation to get to an SoW.
There is always low hanging fruit and these areas will be prioritized as a broader execution plan and roadmap is developed for marketing build out or scale out. Some retainer-based services requiring ScaleBooster's team of virtual growth execution team may be added to the engagement.
Horacio typically sits on weekly executive calls with other management for Fractional CMO engagements and works with the internal or external marketing team continuously to ensure continual progress to objectives.
ScaleBooster offers the Fractional CMO and marketing advisory services of Horacio Zambrano, a startup marketing executive with over 10 years of interim, fractional and full-time experience across many early-stage startups as CMO or Product Marketing spanning from Seed to Series C. Horacio also spent 5 years in the public investment world as a Wall Street equity research analyst covering cybersecurity and SaaS/application software companies.
ScaleBooster also includes a vetted core group of designers, web developers and growth marketing specialists that can offer even deeper expertise in specific areas and expedite time to delivery in tactical execution and campaign management.
We work with VC-funded SaaS and cybersecurity software startups that need to build out or scale their marketing operations.
Horacio would be your fractional CMO and can work with your team or build out specific supporting services around PPC, website development, graphic design or SEO as needed from the broader ScaleBooster team.
We require a minimum engagement period of 6 months and for fractional engagements, we recommend at minimum a 2-day per week engagement of fractional CMO services.
Yes, we can supplement existing teams, particularly in the areas of product marketing, paid ad campaign management and SEO or thought leadership content generation.